Enabling True Service Convergence

Service Exchange Framework Enables True Convergence

Globally, empowered consumers at home, at work, and on the move now demand "any play" services rich experiences that combine voice, video, and data to any device, at any time, over multiple access types. Experience providers that can deliver this level of service convergence can enjoy the following business and networking benefits:

• Capitalize on new service and market opportunities
• Provision secure, blended experiences for rapid consumer adoption
• Enable consumers to personalize next-generation services for virtually any end-user device

Effective service convergence is the ability to operate, bill, and manage personalized, ubiquitous services over a range of access mediums. Cisco and its partners have developed and continue to enhance the Service Exchange Framework (SEF), which allows all providers (wireline, cable, and mobile) to deliver dynamic access and use of advanced IP applications and services without limitations.

The Service Exchange Framework, depicted in the figure below, enables you to:

• Profitably deploy both SIP and non-SIP services because SEF supports IP Multimedia Subsystem (IMS) and non-IMS approaches
• Achieve greater network efficiencies
• Improve network, service, and business control