Video over IP

Support Exponential Growth with Video over IP
By 2011, 60 percent of Internet traffic is expected to be video. With the Cisco Video over IP solution, you can

• Add new, innovative services faster
• Improve the subscriber experience
• Scale your network to support exponential growth in video traffic

This video over IP solution is enabled by medianet technologies, which provide IP video streaming for both linear and nonlinear content. You can use either traditional video formats such as MPEG-2 or common Internet streaming formats such as Adobe Flash or Windows Media.

With Cisco Video over IP, you can:

• Scale video delivery and use Web 2.0 technologies for faster service through simplified deployment models
• Increase efficiency over traditional video delivery techniques with DOCSIS 3.0, allowing variable bit-rate encoding and statistical multiplexing over multiple DOCSIS channels
• Extend subscriber reach, delivering video over IP services to subscribers over either DOCSIS or other access technologies
• Reach IP-connected devices regardless of their screen size, their location, or the video formats they support
• Deliver a vast array of Internet content to the set-top, including user-generated content

The Cisco Video over IP solution uses the many features and efficiencies of the Cisco IP Next-Generation Network (IP NGN) architecture. It can deliver video over IP for:

• Linear video through the IPTV control system
• Nonlinear video through Cisco Content Delivery Systems (CDS)

DOCSIS 3.0 is ideal for video over IP because it supports channel bonding. So, you can increase the total amount of capacity that can be delivered to each cable modem by sending multiple channels simultaneously.

The Cisco Video over IP solution includes the following features:

• IP-enabled set-top boxes are controlled by a middleware platform that sits in the headend.
• For linear IP video, similar to the delivery of traditional MPEG video, MPEG packets are encapsulated in IP for transmission across the network. Video is delivered through a Cisco cable modem termination system (CMTS) instead of through a quadrature amplitude modulator (QAM).
• For on-demand video over IP services, the content acquirer in the headend first stores content from the Internet or other sources. Then the acquirer delivers it via CDS Internet streamers (or caching devices) to consumers using the DOCSIS network standards.

Cisco Video over IP Architecture
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Cisco Content Delivery Systems
This flexible, scalable system delivers personalized and on-demand content.

Cisco Routers

Cisco uBR Series Cable Modem Termination Systems
Cisco uBR cable modem termination systems provide the advanced feature set, density, and reliability for next-generation video over IP, including very high bandwidth services.

Cisco Carrier Routing System
Scale to 92 Tbps to meet high capacity demands and get long-term investment protection with this best-selling, high-quality, carrier-class routing system from Cisco.

Cisco 7600 Series Routers
Integrated high-density Ethernet switching, carrier-class IP/MPLS routing, and 10-Gbps interfaces let you deliver consumer and business services over one Carrier Ethernet network.

Cisco RF Gateway Series
Provide a cost-effective modular DOCSIS 3.0 system with these scalable and resilient edge QAMs connected to the Cisco uBR10012 cable modem termination systems.

Cable Set-Top Boxes

Cisco Explorer 8600HDC High-Definition DVR Set-Top Box Series
Bring whole home video to consumers for sharing digital video recording or user-generated, Internet-based video content across multiple set-tops or computers in the home.

Cisco Explorer 4600HDC High-Definition Digital Interactive Set-Top Box Series
This full-featured, digital multimedia gateway provides interactive services such as video on demand and data, with a Multimedia over Coax Alliance option for HD whole home video.